(510) 666-6813 info@remoteface.com

Blogs Testimonials|

Back

Hitachi

Collaborators

Kyle Christian, Michelle Goldberg (Virgen)

ROLE

UX, UI Designer

As the Senior UI/UX Designer for the Hitachi Fusion for Industry website enhancement project, I transformed the user experience through thorough research, detailed wireframes, and intuitive design. Collaborating with Kyle Christian and Michelle Goldberg from Virgen, I balanced user-centric design with Hitachi Fusion's brand voice. The final result was a polished, engaging "Events Page" that effectively communicated upcoming events and enhanced the overall user experience. This project showcased the power of collaboration and thoughtful design.

TIME

4 weeks

TOOL

Figma, Adobe Photoshop

See the Project in Action
image

Main Objectives

Landing Page for Event Click-Throughs:

Create a landing page that informs users about Fusion for Industry in relation to the conference/event they clicked through from.

Events UX Experience:

Design an intuitive and engaging "Events" page on the hitachifusion.com website.

Events Page for Organic Traffic:

Develop an "Events Page" to showcase upcoming conferences and tradeshows, with backlinks to event registration pages.

Secondary UX Improvements:

Identify and implement potential improvements to the overall website UX.

Design Process

Research and Paperwork:

  • Conducted thorough research on user needs and industry standards.
  • Documented project requirements and objectives.
  • Collaborated with stakeholders to gather insights and feedback.
image

Wireframe Development:

  • Created basic wireframes to outline the page layout and structure.
  • Ensured wireframes were user-centric and aligned with Hitachi Fusion's brand voice.
  • Iterated on wireframes based on stakeholder feedback.
image

UI/UX Design:

  • Designed an intuitive layout that was visually appealing and easy to navigate.
  • Focused on creating a seamless user experience for both event click-throughs and organic traffic.
  • Incorporated Hitachi Fusion's branding elements to maintain consistency.
image
image

Challenges:

  • Balancing the need for a user-centric design with the brand's voice and identity.
  • Ensuring the design was adaptable for various devices and screen sizes.
  • Integrating feedback from multiple stakeholders while maintaining design integrity.

Solutions:

  • Utilized a collaborative approach to gather continuous feedback and make iterative improvements.
  • Conducted usability testing to identify and address potential issues early in the design process.
  • Leveraged responsive design techniques to ensure a consistent experience across all devices.

Final Delivery:

  • Delivered a polished and highly appreciated design that met all project objectives.
  • Implemented an engaging "Events Page" with backlinks to event registration pages.
  • Provided recommendations for secondary UX improvements to enhance the overall website experience.

The project successfully enhanced the Hitachi Fusion for Industry website, providing a seamless and engaging user experience for both event attendees and organic visitors. The collaborative effort with Kyle Christian and Michelle Goldberg from Virgen was instrumental in achieving a design that truly represents the Hitachi Fusion brand and voice. The final design was well-received and has set a new standard for future website enhancements.

image

Mobile Responsive Layout

image

What I Learned?

User Research and Feedback:
Conducting thorough user research and integrating stakeholder feedback are crucial for creating user-centric designs.

Balancing Design and Brand Identity:
Striking a balance between user-centric design and maintaining brand consistency is essential for a cohesive user experience.

Excited to start your project?

Let’s Get Started

Trusted by These Brands

Have a Question?
We're Here to Help!

Reach out and let's make it happen.
Security Code
CAPTCHA Image

(510) 666-6813